Video Series: Ford — Always On

Earlier this year I directed a series of seven short documentary films — created from start to finish in 50 days — for Capital Markets Day. The films were about The New Ford +: treating customers like family, going all-in on electric vehicles, creating global icons like the Ford Ranger, disrupting business from within, and competing for luxury customers in China. Here are my faves. Full credits coming soon.

Treating Customers Like Family — Ford and its dealers teaming up create Always-On relationships and raise the customer experience to constantly higher levels.

Disrupting Ourselves — Rethinking everything Ford Credit does – and how – to further enhance the customer and competitive advantages of the automotive industry’s elite financial-services company.

Leading the Electrification Revolution — Looking at Europe to illustrate where commercial and personal transportation is going and Ford is setting the pace – “all-in” on electrification for quality, performance and the planet.

Creating Must-Have Products and Services — Showcasing popularity of the Ford Ranger pickup truck, which is in high demand on every continent.