In this 3-part series A Taste of the Holidays, immigrant families across America welcome Bon Appétit test chef, Rachel Gurjar, into their home to share their family traditions and teach her to make a holiday recipe, using pantry staple, RITZ Crackers. The campaign includes long-form (22min) episodes and many social media cutdowns, from 5 mins to 6 seconds. See more of them HERE. Enjoy!

Ep. 1: The Hosman family [whole episode]

Ep. 2: The Akinmowo family [whole episode]

Ep.3: The Magsaysay family [whole episode]

Our recipe ingredient sections bring me so much joy, so here they are as GIFs.

Credits
Director: Yours Truly
Production Company: The Focal Range
Producer: Jon Gaynes

Client: Bon Appetit x RITZ

Agency: Conde Nast Entertainment
Agency Producer: Tina Braz
Creative Director: Dana Kravis

Post Production: Log & Hatchet
Editor: Dave Russo
DP: Lucasz Pruchnik
AC & B Cam: Felix Penzarella
Food Stylist: Drew Aichele

Local Crew — LA
Prop Stylist: Marlena Feehery
Wardrobe stylist: Anabel Flores
1stAC/gaffer: Spencer Slishman
Sound: Nathan Whitcomb

Local Crew — GA
Prop Stylist: Paula Cuevas
Wardrobe stylist: Max Semrau
1stAC/gaffer: Arthur Thompson
Sound: Alberto Garcia

Local Crew — NY
Prop Stylist: Marina Bevilacqua
Wardrobe stylist: Adrian Reyna
1stAC/gaffer: Gautam Kadian
Sound: Patrick Zimmon

News

Videos: RITZ — A Taste of the Holidays