BTS: The Making of HSBC Motion Guidelines

I’ve been banking with HSBC since I was a kid and love the iconic hexagon logo — I’m also a big design nerd — so I was overjoyed at the opportunity to interview the design team about their branding. They recently created motion design guidelines that are used by over 60,000 designers around the world. We made a ‘making of’ video and here are some #bts pics.
.
Shoutout to @untold.fable for the awesome project @fatosholgacher for the cinematography @kristiana_zhekova for the lighting @ellalanderson for being the best PA/sister @benglon for excellent producing, and last but not least, HSBC Lawrence for bringing me along for the ride.