Video: Ease. Squeeze. Relax. Repeat.

I have a pretty useful body, however, I have horrible bladder control, worse than a small child. So imagine my delight when I won the job to direct a commercial for Elvie, a pelvic floor trainer. 

I had such a blast directing the social-first campaign thanks to everyone involved! FYI the Untold Fable production team consisted of over 70% females and 40% BIPOC individuals, ensuring representation behind the lens. It was also super cool working as a local in the UK as I got to stay in a 5-star hotel aka my mom’s house.  

:60 HERO SPOT

Credits:
Client: Elvie
Production Company: Untold Fable
Director: Emily Anderson
Producer: Geraldine Cabanero
Head of Production: Becci Ride
Head of Creative (UF): Morag Bruce
Head of Client Services: Rosie Robertson
Senior Creative: Kate Hollowood
Creative Lead: Ben Cridland
Senior Creative: Tessa Cartledge
Senior Brand Manager: Mimi Williams
Art Director: Catalina C.
Marketing Executive: Charlie Harlow
Marketing Operations Executive: Samantha Bailey
Senior Marketing Operations Manager: Paige Simms
1st A.D: Laura Prast
DOP: Laura Seward
Focus Puller: Alex Tan
2nd AC: Tom Rowe
Gaffer: Cullum Ross
Sparks: Chantal Richardson, Lauren Jones, Ella Robinson
Photographer: Holly Wren
Photographer Assistant: Hannah Farmery
Hair & Make Up Artist: Ruth Campbell
Costume Designer: Laura Parkes
Costume Intern: Mehad Mohammed
Production Designer: Sarah Asmail
Art Assistants: Tasneem Elnayal, Jade Rache Lederer, Jimmy Van Twest
Runners: Marlon Cang, Kieran Quach
BTS/UGC: Annie Kruntcheva
Grip: Maja Jensen
Cast: Marlene Copeland, Amber-Rose Walters, Elena Bishton
Animator: Berenice Goldman
Compositor: Patryck Enerlich
Editor: Natalie Meziani