Video: Redefining the art world | Powered by Microsoft

Can technology bring people closer to art? ZuCot Gallery, the largest Black-owned gallery in the Southeast, is making Black and African-American art accessible and welcoming to all. ZuCot Gallery embraces technology to disrupt the traditional art gallery experience. Their goal is to expand the reach of Black and African-American art in the US and the world, as these artists are often underrepresented. Their focus on accessibility, representation, and immersive experiences is helping to transform the art world and create a positive space for all.

Directed by Yours Truly — DP: Lucas Pruchnik — Prod: Kevin Poutinen — Agency: Hecho — Client: Microsoft