BTS Video: Elvie — Our Pelvic Floor Issues!

I had such a blast directing 'Ease, Squeeze, Relax, Repeat' a social-first campaign for @elvie, a pelvic floor trainer. There was a second film unit creating BTS content for the brand (is it weird that I loved being filmed working?) This video highlights the fact that every woman has some kind of pelvic floor issue. But more importantly, it’s so nice to see the set through someone else’s eyes. So enjoy the video and framegrabs.