Verenium Brand Refresh

Verenium is one of my favorite clients. I love their mark -it’s so beautiful and fun to work with- so I was stoked when they told us they were refocusing their efforts and needed a new logo. We first looked into tweaking the mark slightly but we realized it was too beautiful to do that to, so we swapped out one of the colors. The company has gone from being focused on biofuels to enzymes, so we switched out the light green for a more enzyme-feeling blue. Before After