BTS: Iceland. Under the Shadow of the Volcano

Remember Iceland's pesky 2010 volcano eruption that disrupted everyone's travel plans? I went to Iceland to make a film about how IBM logistics helped Iceland pivot from air to cargo shipping overnight. My crew and I managed to shoot on a volcano, up a glacier, on a fishing boat in the Atlantic, inside a cargo airplane, a freezing fish processing plant, a volcano monitoring center, and a dangerous warehouse, in three days. Also, remind me to tell you about the one-hour early morning interview I did — on the side of a freezing cold glacier — where the sound guy forgot to press record. LOL. Oh also the agency producer got so drunk, we left for the airport without him.

I was upset that I couldn’t cut my copious amount of Icelandic pony footage into a film for IBM that had nothing to do with ponies. So my beloved editor George made me a pony director cut for my birthday. Thank you, George!

Written & directed by me — client: IBM — agency: Ogilvy — producer: Jon Gaynes — editor: George Gross