Holiday Inn — Ariel's Music Story

Music has the power to transform lives. After an idyllic childhood in Hawaii, IHG employee Ariel Owens now lives in rural Kentucky with her two sisters.  The girls buy ukuleles to connect to their Hawaiian roots, and after an intense two-week learning period, perform in front of 400 kids at the local school.  The encore? Inspired by Ariel's story, IHG donates ukuleles and guitars to the underfunded school — enough for the whole class.

Director: Yours Truly / DP: David Vollrath / Creative Director: Jim Thompson / Produced by: Jon Gaynes / Agency Producer: Alicia Zuluaga / Edited: Ian Marks /Music: Joanne Starling / Client: Holiday Inn / Agency: Ogilvy

Documentary version. See commercial cut HERE.