secondwind

I spent all of last week working on the creative for a huge pitch to a pharma company who is doing a campaign to raise awareness of COPD (it’s kinda like emphysema folks). The campaign is called secondwind and I designed the logo, moodboards, creative exploratory, and website amongst other things. The nice ladies in the design studio had t-shirts and baseball caps made with the graphics on that will be given out during the pitch. The team settled on the pinwheel motif and I took it in a more graphic, origami inspired direction.update: we got to the second round! update #2: we won!